Deals

Private Convertible Investment Opportunity Issued by Smeetz AG (Switzerland)

CHF50'000.00
In stock
1
Private Convertible Investment Opportunity Issued by Smeetz AG (Switzerland)
Investment Details

Overview

CapiWell presents a private convertible investment opportunity in a European high-growth AI-powered SaaS company transforming operations in the leisure and entertainment industry.

The company provides an all-in-one operating system enabling venues to unify ticketing, payments, analytics, and revenue optimization into a single platform.

This investment is structured as a convertible loan, allowing investors to benefit from both fixed return characteristics and potential equity upside.

Company Profile

  • Sector: B2B SaaS / Artificial Intelligence
  • Focus: Leisure & entertainment operators
  • Geography: Europe (multi-country operations)
  • Stage: Growth stage

The platform serves:

  • Amusement parks
  • Museums & cultural venues
  • Family entertainment centers
  • Live entertainment venues

Business Model

The company operates a hybrid recurring revenue model:

  • Subscription-based SaaS fees
  • Transaction-based revenue (linked to client turnover)
  • Value-added modules (AI, analytics, integrations)

Key characteristics:

  • High-margin software model (~88%)
  • Recurring revenue base
  • Strong scalability
  • Embedded finance capabilities

Market Opportunity

The European leisure market is undergoing rapid transformation:

  • Increasing operational complexity
  • Fragmented legacy software systems
  • Growing demand for data-driven decision-making

The company targets:

  • ~99% of leisure venues in Europe
  • Estimated addressable market: ~USD 2.4 billion

Industry trends:

  • Shift toward professional, ROI-driven operators
  • Consolidation and digitalization
  • Demand for unified platforms and AI solutions

Solution & Value Creation

The company’s platform enables clients to:

  • Centralize operations and revenue streams
  • Improve pricing and sales through AI
  • Enhance customer experience
  • Reduce operational inefficiencies

Observed impact at client level:

  • Revenue increase: ~20%
  • Cost reduction: ~10%
  • EBITDA improvement: ~110%
  • Increased basket size and conversion rates

Traction & Key Metrics

  • ARR: ~USD 3.4M (2025E)
  • Growth: ~70% YoY
  • Clients: ~195 active customers
  • Net Revenue Retention: ~107%
  • International revenue: ~58%
  • LTV / CAC: ~18x
  • CAC Payback: ~11.5 months

The company benefits from:

  • Strong client retention
  • Recurring revenues
  • Organic growth via upsell and cross-sell

Growth Strategy

  • Expand in core European markets (DACH, France, UK)
  • Enter Southern European markets
  • Scale through existing client base
  • Increase monetization via AI modules

Objective:

  • Become a leading operating platform in Europe
  • Scale across 10+ markets
  • Strengthen AI-driven product capabilities

Financial Outlook

  • ARR projected to grow from ~USD 3.4M to ~USD 67M within 5 years
  • Gross margins expected around ~90%
  • EBITDA turning positive from 2028 onward

Investment Structure

The opportunity is offered through a subordinated convertible loan

Key Terms (Indicative)

  • Instrument: Convertible Loan
  • Interest: Up to ~15% per annum (accrued)
  • Maturity: Defined contractual term
  • Security: Unsecured
  • Ranking: Subordinated

Conversion Mechanics

The loan converts into equity:

  • At the next qualified financing round
  • Or upon predefined conversion events

Conversion benefits include:

  • Discount to future valuation
  • Potential valuation cap
  • Participation in company upside

Use of Proceeds

  • Sales & Marketing expansion in Europe (~60%)
  • Technology & AI development (~35%)
  • Operational scaling and path to breakeven (~5%)

Investment Highlights

  • High-growth AI SaaS company
  • Proven product-market fit
  • Strong recurring revenue model
  • Large and underpenetrated market
  • Attractive unit economics
  • Convertible structure combining yield and upside

Risk Considerations

As with any private market investment:

  • Capital is at risk
  • Liquidity is limited
  • Performance depends on company execution and market conditions

Investors should carefully assess suitability before investing.

Next Steps

Interested investors may request:

  • Full investment documentation
  • Financial model and projections
  • Legal documentation (Convertible Loan Agreement)
  • Direct introduction to management

Disclaimer

This publication is for information purposes only and does not constitute an offer to sell or a solicitation to invest.
Investment opportunities presented on CapiWell are restricted to qualified investors where applicable and subject to applicable regulations.