Deals
Private Convertible Investment Opportunity Issued by Smeetz AG (Switzerland)
Overview
CapiWell presents a private convertible investment opportunity in a European high-growth AI-powered SaaS company transforming operations in the leisure and entertainment industry.
The company provides an all-in-one operating system enabling venues to unify ticketing, payments, analytics, and revenue optimization into a single platform.
This investment is structured as a convertible loan, allowing investors to benefit from both fixed return characteristics and potential equity upside.
Company Profile
- Sector: B2B SaaS / Artificial Intelligence
- Focus: Leisure & entertainment operators
- Geography: Europe (multi-country operations)
- Stage: Growth stage
The platform serves:
- Amusement parks
- Museums & cultural venues
- Family entertainment centers
- Live entertainment venues
Business Model
The company operates a hybrid recurring revenue model:
- Subscription-based SaaS fees
- Transaction-based revenue (linked to client turnover)
- Value-added modules (AI, analytics, integrations)
Key characteristics:
- High-margin software model (~88%)
- Recurring revenue base
- Strong scalability
- Embedded finance capabilities
Market Opportunity
The European leisure market is undergoing rapid transformation:
- Increasing operational complexity
- Fragmented legacy software systems
- Growing demand for data-driven decision-making
The company targets:
- ~99% of leisure venues in Europe
- Estimated addressable market: ~USD 2.4 billion
Industry trends:
- Shift toward professional, ROI-driven operators
- Consolidation and digitalization
- Demand for unified platforms and AI solutions
Solution & Value Creation
The company’s platform enables clients to:
- Centralize operations and revenue streams
- Improve pricing and sales through AI
- Enhance customer experience
- Reduce operational inefficiencies
Observed impact at client level:
- Revenue increase: ~20%
- Cost reduction: ~10%
- EBITDA improvement: ~110%
- Increased basket size and conversion rates
Traction & Key Metrics
- ARR: ~USD 3.4M (2025E)
- Growth: ~70% YoY
- Clients: ~195 active customers
- Net Revenue Retention: ~107%
- International revenue: ~58%
- LTV / CAC: ~18x
- CAC Payback: ~11.5 months
The company benefits from:
- Strong client retention
- Recurring revenues
- Organic growth via upsell and cross-sell
Growth Strategy
- Expand in core European markets (DACH, France, UK)
- Enter Southern European markets
- Scale through existing client base
- Increase monetization via AI modules
Objective:
- Become a leading operating platform in Europe
- Scale across 10+ markets
- Strengthen AI-driven product capabilities
Financial Outlook
- ARR projected to grow from ~USD 3.4M to ~USD 67M within 5 years
- Gross margins expected around ~90%
- EBITDA turning positive from 2028 onward
Investment Structure
The opportunity is offered through a subordinated convertible loan
Key Terms (Indicative)
- Instrument: Convertible Loan
- Interest: Up to ~15% per annum (accrued)
- Maturity: Defined contractual term
- Security: Unsecured
- Ranking: Subordinated
Conversion Mechanics
The loan converts into equity:
- At the next qualified financing round
- Or upon predefined conversion events
Conversion benefits include:
- Discount to future valuation
- Potential valuation cap
- Participation in company upside
Use of Proceeds
- Sales & Marketing expansion in Europe (~60%)
- Technology & AI development (~35%)
- Operational scaling and path to breakeven (~5%)
Investment Highlights
- High-growth AI SaaS company
- Proven product-market fit
- Strong recurring revenue model
- Large and underpenetrated market
- Attractive unit economics
- Convertible structure combining yield and upside
Risk Considerations
As with any private market investment:
- Capital is at risk
- Liquidity is limited
- Performance depends on company execution and market conditions
Investors should carefully assess suitability before investing.
Next Steps
Interested investors may request:
- Full investment documentation
- Financial model and projections
- Legal documentation (Convertible Loan Agreement)
- Direct introduction to management
Disclaimer
This publication is for information purposes only and does not constitute an offer to sell or a solicitation to invest.
Investment opportunities presented on CapiWell are restricted to qualified investors where applicable and subject to applicable regulations.
