With winter 2025‑2026 just around the corner, Switzerland’s Alpine resorts are capturing the world’s attention once again. Luxury holiday homes across the Swiss Alps are in high demand, drawing both local buyers and international investors at a remarkable pace. From the glamour of St. Moritz to the charm of Verbier, the iconic slopes of Zermatt, the elegance of Gstaad, and the rising star of Andermatt, these destinations offer more than just stunning mountain views. They blend an exceptional lifestyle, privacy, and strong long-term investment potential.
The Last Five Years: How Swiss Alpine Property Became a Global Hotspot
Over the past five years, luxury real estate in the Swiss Alps has undergone a remarkable transformation. Since the end of 2019, prices for high-end holiday homes in many mountain resorts have increased by almost 30%.
Strong demand came from foreign investors seeking Switzerland’s stability, secure investment climate, and unparalleled lifestyle opportunities. Resorts that expanded their appeal beyond skiing, offering hiking, golf, wellness centers, and cultural activities have seen a particularly strong growth. The Swiss Alpine properties became more than just winter retreats; they evolved into year-round lifestyle investments.
High Prices, Limited Supply, What Buyers Pay Today
Prices for holiday homes in the Swiss Alps have reached historic highs. According to the 2025 report from UBS:
In Engadin / St. Moritz, a premium holiday home now costs around CHF 22’300 per square meter.
In Verbier, the starting price is approximately CHF 22’100 per m2.
Zermatt, Gstaad, and Andermatt complete the top five, with high-end second homes typically above CHF 20’000/m2.
Localized data show median apartment prices in Andermatt at CHF 18’144/m2, and in Zermatt at CHF 18’661/m2.
Supply remains limited and many prime properties are sold quickly once listed, often above asking price.
Foreign Buyers Drive the Alpine Market
International investors continue to play a major role in the Swiss Alpine property boom. Andermatt, for instance, offers more relaxed rules for non-residents, attracting buyers from the UK, Germany, USA and Asia. Across major resorts, foreign buyers account for a large portion of high-end transactions, drawn by long-term value, privacy and lifestyle.
These investors aren’t just seeking a winter getaway but they are looking for long-term value, exclusivity, and unforgettable experiences. From ski chalets to modern penthouses, the Swiss Alps remain a place where people combine investment with lifestyle.
Financing Solutions for Luxury Alpine Properties
One of the biggest challenges for buyers in the high-end Alpine market is financing. CapiWell, through its innovative peer-to-peer network, offers flexible financing options for Swiss holiday homes. Whether you’re considering a ski chalet in St. Moritz or a lakeside retreat in Gstaad, CapiWell helps buyers bridge the gap between ambition and reality, making it easier to invest in these exclusive properties.
Lifestyle Beyond Winter
Skiing may be the primary attraction, but resorts have diversified to become four-season destinations. Summer hiking trails, golf courses, wellness retreats, and cultural events make properties appealing all year long. This trend not only enhances the enjoyment of owning a home but also supports rental opportunities, adding another layer of investment potential.
Forecast for the Next Five Years (2026–2030)
Our CapiWell analysts expect the Swiss Alpine real estate market to remain robust from 2026 to 2030.
Key factors include:
- Ongoing foreign interest
High-net-worth individuals from Europe, North America, and Asia will continue to pursue Alpine lifestyle properties. - Year-round resort development
Expanding amenities will attract buyers beyond the winter season. - Limited supply
Scarcity of premium properties ensures sustained value growth, particularly in resorts where new construction is constrained.
We predict a moderate annual price growth from 3 to 5% for prime Alpine chalets and luxury apartments (with variation by resort). For buyers and investors, the Swiss Alps remain a prime location for luxury living, lifestyle enjoyment, and long-term wealth preservation.
Why This Winter is the Moment to Buy
Winter 2025‑2026 presents a unique opportunity for those looking to invest in a Swiss Alpine property. With strong demand, record prices, and limited inventory, entering the market requires both timing and access to capital. Thanks to CapiWell’s peer-to-peer financing network, buyers now have flexible options to secure their dream holiday home — whether for personal enjoyment or long-term investment.
References
- UBS. Alpine Property Focus 2025: https://www.ubs.com/global/en/media/display-page-ndp/en-20250604-alpine-property-focus.html?utm_source=capiwell.ch
- UBS. Alpine Property Focus 2024 : https://www.ubs.com/global/en/media/display-page-ndp/en-20240528-alpine-property-focus.html?utm_source=capiwell.ch
- RealAdvisor: average property prices in Andermatt (2025) :https://realadvisor.ch/en/property-prices/town-andermatt?utm_source=capiwell.ch
- RealAdvisor: average property prices in Zermatt (2025) : https://realadvisor.ch/en/property-prices/town-zermatt?utm_source=capiwell.ch
- Immo‑Invest : Holiday apartment market in the Alpine region.: https://www.immo-invest.ch/en/ferienwohnungsmarkt-im-alpenraum-zeigt-stabile-nachfrage-bei-preisabschwaechung/?utm_source=capiwell.ch
- Blue News : Vacation apartments are most expensive in these mountain villages: https://www.bluewin.ch/en/news/vacation-apartments-are-most-expensive-in-these-mountain-villages-2725168.html?utm_source=capiwell.ch
- SwissAlps-Property.com : Swiss Alps real estate overview 2025: https://www.swissalps-property.com/?utm_source=capiwell.ch
